A blog is simply an online page designed to host articles. Structurally, blog and article writing are quite similar. The reasons for blogging, however, may differ significantly. In the 21st century, blogging is being used for two main purposes. The first purpose is SEO marketing. Every brand is affiliated with various blogs from around the world to help them promote their products. Or they may choose to start their own unique blog. Blog marketing has become significant in today's online marketing foray. This is mainly because other marketing techniques, mainly advertisements, are gradually starting to irritate customers and face it, they are really expensive to run. This leaves marketers with blogging as an authentic and cost-effective tool for placing their products in the market.

People also use blogs as a personal thought diary -- that anyone can access and read. The number of casual bloggers is increasing by the day. Blogs can be a source of inspiration to drive consumer behaviour in the manner you desire. If you're looking for a perfectly written blog, Rent a Brain is your answer!